Centric Writing

The message is just as important as the medium.

Yes, it’s true that in today’s digitally dazed and over stimulated society, flashy, fast, and bold is what will capture your audience. But with the average attention span sustaining only seconds before starting to fade, your message has to be spot on! The medium isn’t enough. It may grab them. But it’s the message that holds them.

It has to be enticing, engaging and exact – in a less-equals-more fashion. But without sacrificing quality for quantity.

And it has to speak to your audience – to their pain points and what you offer as a solution. It should be all about them. Not all about you.

Many companies make the mistake of revolving their message around their brand, as it relates to theirsuccess. But what will win your audience is your brand as it relates to their success. Keep them at the forefront and position yourself as the hero.